Creative Direction + Strategy + Production
Influencer geared activations - a copy and paste landscape of ineffective, inorganic and forgettable events. So when Napaijiri commissioned Something to Hate On ( SHO ) to create a connection with London’s influential scene of creative voices, we started from a blank page.
The result, 6 million social media impressions and London’s key influencers walking around in custom Napaijiri without any paid spend.
How? By creating a series of synergized events that used a deep and personal understanding of Gen z influencers. Starting with 2 key workshops that connected proto-creative tastemakers with on the rise creatives and brand owners one step ahead of them. These talks delivered a safe place where actionable advice on how to start up could be exchanged. Next a Napa x SHO customization workshop, where Napa’s flagship rainforest jacket was given to each attendee, the perfect blank canvas to stamp their identity on for the coming winter months. To tie it all together, the last event was a live music night where Mahalia, Kida Kuda, Jevon and Etta Bond performed to those that had attended the past events. The price of entry? Your custom Napa jacket.
